Providing real-time quality of experience and consumption analytics across video, VoLTE, and mobile broadband vis-à-vis the network and the device

At the time of going to press SmartCX was known as INsync Mobile.

 FAIRFAX, VA., USA – 27 February 2017 – TEOCO, the leading provider of analytics, assurance and optimization solutions to over 300 communication service providers (CSPs) and OEMs worldwide, today launched its new suite of customer experience analytics solutions, INsync and SmartCX

Designed to help global operators optimize and monetize the evolving demand for network services such as video, VoLTE, and OTT applications, INsync’s distributed architecture delivers real time data analytics scaling beyond 500 Gbits per second. Simultaneously, advanced heuristics and machine learning algorithms provide unprecedented insight to consumption trends otherwise hidden by today’s encrypted over-the-top data flows.

INsync’s advanced analytics are designed to support multiple domains, leverage existing data, and thereby breakdown traditional data silos. Operational intelligence gained through the creation of Customer Experience Indicators create exceptional value when viewed at the device or network element level for the purposes of network planning and troubleshooting, or at the subscriber level to enable exceptional customer service.  Never to be forgotten, subscriber location and consumption trends are invaluable insights INsync provides to improve network and data monetization.

The quest for a 360⁰ view of subscriber service experience also requires data sources not offered from the network itself. To address this need, SmartCX monitors the actual data, voice, coverage experience of each mobile user from the device while respecting user’s privacy, battery life, and data plans. The solution’s on-device approach crowdsources network quality of experience (QoE) and user interaction insights through an end-to-end measurement toolkit providing granular and accurate customer feedback. This includes:

  • measurement of session/passive both data, voice calls
  • scheduled active – DNS resolutions time
  • ‘off-net’ – Wi-Fi or roaming
  • voice of the customer questionnaires – NPS and important feedback.

“’More with less’ continues to be the prevailing theme we’re hearing from our customers,” said Derek Canfield, VP Analytics at TEOCO. “Specifically, CSPs are looking for solutions  that simultaneously support real time network analytics and trouble-shooting of the evolving services including video and VoLTE, while also supporting the ability for marketing and customer service to optimize and monetize the customer interaction.  Our INsync and SmartCX solutions provide definitive insight from real-time data and create a truly holistic and inclusive picture of user behavior across all services, devices and content channels.”