TEOCO Introduces Location Analytics Solution
Company Integrates Geolocation Engine from Recent Acquisition Into its Customer Analytics Platform
Fairfax, Va., 14 February 2013 – TEOCO, the leading provider of Assurance and Analytics solutions to communications service providers worldwide, has introduced geolocation capabilities within its flagship Big Data Customer Analytics platform, to take advantage of a crucial analytics dimension – the location of customers, events, errors and other customer interactions.
Operators strive to gain a 360 degree view of their customers’ mobile usage in order to deliver a more personalized user experience. While massive amounts of data are generated for network planning and optimization purposes, current analytic solutions have not been able to deal with the massive volumes of data without some level of selective sampling or aggregation.
“The market-leading geolocation capabilities within TEOCO’s network optimization solutions are field-proven across multi-vendor, multi-technology networks around the world, and have outperformed other solutions with regards to accuracy,” said Jim Hayden, TEOCO’s Executive Director for Business Analytics. “Incorporating TEOCO’s geolocation expertise and proprietary algorithms into a Big Data Analytics platform with a rich customer perspective has allowed us to analyze usage patterns for enhanced subscriber segmentation and a better customer experience. Furthermore, this capability is available for all devices, even without the use of GPS, or handset agents. Location is a key differentiator, not only for marketing-oriented use cases, but even for finance and network operations teams.”
John Devolites, TEOCO’s Vice-President and General Manager added that “Geolocation capabilities within the platform are just the beginning. Over the coming weeks, we will launch several patent-pending location analytics applications for a variety of use cases, in partnership with several key customers.”
TEOCO is the leading provider of Assurance and Analytics solutions to Communication Service Providers worldwide. TEOCO’s product portfolio includes:
Customer Analytics –Combine profitability, quality of experience, and behavioral data to better understand, target and engage the subscriber base.
Margin Assurance – Manage costs and revenues to understand the profitability of every transaction.
Service Assurance – Resolve faults, maximize performance & utilization, and improve customer experience.
Network Optimization – Optimize radio access networks to reduce costs while improving coverage, capacity, and quality of the network.
Since 1995, TEOCO has helped over 140 of the largest service providers around the world to manage and evolve their businesses efficiently and profitably, while enhancing the customer experience. TEOCO is widely recognized for its commitment to principled entrepreneurship, business ethics and employee ownership with a particular emphasis on its core values of alignment with employees, clients and community.