Improving business margins
A major Tier 1 North American telecommunications company that provides 2G, 3G, 4G mobile wireless services.
The provider wanted visibility into how customer complaints of service downgrades were impacting them financially, including rate plans, revenues and margins.
TEOCO analyzed subscriber, financial and network data, including:
- 3G, 4G event transaction records
- Switch and Cell reference information
- Rate Plan Reference Information
- Subscriber Reference Information
- Billed events
TEOCO analyzed IMSI and cell location data to identify subscribers that were being underserved by the network. We then correlated their event data to consumption, rate plans, and payments to identify key cell sites for improvement. TEOCO then tracked behavior over time to verify that the network updates actually improved the average margin per user – and for individual rate plans.
A 4% margin improvement was realized by TEOCO Business Analytics.