(Business Decision Support)
SmartHub is a software platform that provides customer-centric insights enabling telecoms operators to drive operational decisions aligned with their business objectives.
In today’s competitive market, where cost of capital and cost of operations is high, operators must ensure that they are offering an excellent experience and also making the most cost-effective investments in the network.
Mobile operators are faced with many questions: How do we:
- retain our customers and maintain their spend?
- monetize our network data to drive incremental revenue?
- target our customers to buy enhanced plans and new services?
- plan our site roll-outs to optimize revenue and profits?
- accelerate improvements to automation to drive down costs?
By correlating data from multiple sources and generating predictive network analytics and insights, SmartHub enables CxO’s to optimize cost, improve agility and create previously untapped revenue opportunities.
SmartHub harnesses subscriber network events to identify subscriber behavior patterns, which are correlated to services, experience and effects on revenue for the CSP. This allows CSPs to understand the implications of the technical and financial impact on their operations or business decisions. SmartHub also delivers business process automation, allowing users to act on the insights provided, while facilitating the process workflow to implement recommendations. They can use actionable insights driven by SmartHub to ensure that objectives are aligned throughout the organization, and that everyone is working towards a common goal.
Many network operations are lacking the flexibility to react to ever-evolving customer demands. SmartHub is able to offer operators an essential step towards digital transformation, with speed to market, coexistence with their current infrastructure and by enabling a common platform for operations, customer care, and sales & marketing, to act from a uniform subscriber behavioral insight.
To learn more about how SmartHub can help you with your business decision support please contact us.