Zain Technology Conference

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17 Nov 2014-19 Nov 2014 Istanbul

Steve Bowker, VP Technology & Product Strategy  will be speaking at the event.

Title: Holistic Customer Experience Optimization.

Sharing experiences from optimizing Zain Kuwait data application user experience using TEOCO INsync, including best practices recommendations, lessons learnt and an overview of the business benefits.  The presentation will cover how behavior based analytics can be combined with soft probe data to perform holistic optimization methods.

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