Customer

Subscriber Analytics

Around the world, service providers are in a battle to remain relevant in the hearts, minds and wallets of subscribers. Yesterday’s battle cry of faster networks, exclusive phones and content, and unlimited plans, have been drowned out by the uniformity of near-universal coverage, ubiquitous advanced devices, the rise of over-the-top (OTT) providers, and the lockstep march to metered plans. Today’s telecom battleground has evolved into differentiated and personalized experiences that deliver consistency, value and quality.

ENTERPRISE WIDE VIEW OF CUSTOMERS
Our subscriber analytics integrates OSS and BSS operational, network and business data to provide visibility across the whole customer experience, incorporating granular profitability, quality and behavioral data to power customer-engagement strategies.

INTEGRATING QUALITY, BEHAVIOR AND PROFITABILITY
Our Subscriber Analytics solution integrates customer-centric measures of quality, behavior and profitability to individual subscribers — including segments of customers based on demographics, behavior and preferences — and how devices, services and networks affect their experience.

BIG DATA CAPABILITIES
Our solutions combine field-proven scalability for the largest operators, handling billions of granular network events each day with our real-time event processing. This provides insight into performance and faults, complemented by big data processing capabilities for trending and historic context. Our solution delivers an analytic framework for investigation and ad-hoc analytics for additional insight.

Our subscriber analytics solutions are built on our SONAR analytics platform.