Predictive Location Advertising
Predictive Location analytics enables you to deliver new, compelling, revenue-generating services without overloading your network, and while controlling costs.
TEOCO’s predictive location analytics provides a broad set of data management and analysis solutions to help you make accurate decisions and roll out adequate services. Location-based marketing brings together network, customer and business data to forecast subscriber’s location and dramatically improve mobile advertising.
REAL TIME PREDICTIVE LOCATION ANALYTICS
Real-time geo-located predictive analytics can help leverage the data that resides in your systems, and correlate that data with network and services information to generate intelligence that will bring your business forward.
EXTRACTING YOUR SUBSCRIBERS’ LOCATION DNA
By taking into account multiple parameters, and accessing multiple data sets from across your organizations, including: location, customer, behaviors and network context, we can help you derive meaningful information on your subscribers’ preferences and help define the information they want to receive. We extract your subscribers’ “Location DNA”, enabling you to more appropriately target them with offers and content.
THE WHO, THE WHERE, AND THE HOW
Using our geo-location algorithm and relying on our INrange product to process and look into large amounts of data, we can distill information to help you reach the insights you need. The combination of capabilities such as: data manipulation and geo-location mapping can only be found within TEOCO’s portfolio.